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Blackpink:
Dual Album
Campaign
Extending a comeback into a cultural moment that unfolds over time.
A release strategy designed as an evolving narrative rather than a single drop. Structured in two phases—Awakening and Evolution—the campaign balances spectacle with intimacy, combining cinematic visuals, cross-genre collaborations, and serialized content. The project positions the comeback as a living system that sustains attention, deepens fan engagement, and expands global reach.
Tone: Entertainment / Cultural strategy / Momentum
Check the strategy here:
https://freight.cargo.site/m/T2853095071381968890758183785432/Blackpink_Project.pdf