Integrated Marketing Communication


1. It is not a discount; It is a deal with yourself:
What we really buy at TJ Maxx vs. Macy's

2. Viral doesn't mean loved:
The thin line between Buzz and Backlash

3. The Coca-Cola Strategy that has nothing to do with Soda

Marketing Management
in the Global Environment

1. Innovation is the key

2. The family table is different everywhere — and so is the sale

3. Loyalty is a relationship, not a transaction

4. Strategy before execution, always!An Influencer sells a moment.
An Ambassador sells a belief.

Laurent Levasseur Quote

Yanyn San Luis Quote

Gabriela Bonatto Quote

Rachel Pierre Quote

Reza Prasad Quote
  Marketing Research


1. Your gut feeling is not a Strategy

2. Before you run the survey, ask whether a survey can answer it

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