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College Health Awareness Campaign
Designing wellness as a system that students can actually navigate.
A behavior-focused campaign addressing the physical and mental challenges of first-year college life. The project integrates posters, digital platforms, and on-campus activations into a connected experience, using QR-driven touchpoints to bridge environments. Structured in phases, the system supports students from awareness to action, embedding wellness into key academic moments rather than treating it as a one-off message.
Tone: Human-centered / Systems / UX thinking