Guatemala’s National Modern Art Museum, Carlos Mérida Book and Campaign
Bringing contemporary art closer to a society that hasn’t been invited in.
An editorial-led campaign aimed at increasing public engagement with modern art in Guatemala. The project pairs a curated museum book with a citywide poster system designed to generate intrigue and accessibility. Inspired by surrealism and pop aesthetics, the visual language shifts the museum from an institutional space into a cultural conversation, extending its presence into everyday urban life.
Tone: Cultural / Editorial / Concept-driven